Amazon is shortening product titles, and the change could affect how millions of listings appear in search results.
Starting July 27, 2026, product titles in every category except media must fit within 75 characters, including spaces. It’s a big reduction from the previous 200-character limit, and it changes how you structure product details on a listing. If you have long, keyword-heavy product titles, you’ll need to review them and decide what stays in the title and what moves to other fields.
In this article, we’ll cover how to reorganize your Amazon titles and listing details to fit the new limit before the deadline.
Why Amazon Is Reducing Product Title Length
According to Amazon, this change is about improving the shopping experience, especially on phones. Product titles are one of the first things shoppers see in search results and on product detail pages. When you’re browsing from the phone, long titles often get cut off mid-screen. They’re harder to scan and tend to repeat similar keywords.
The new format pushes sellers to keep the title focused on the main product identity. It should quickly answer one question: “What is this product?”
Take a long title like this:
Women’s Summer Dress Floral Casual Beach Holiday V Neck Short Sleeve Lightweight Soft Comfortable Blue Size M
Under the new structure, it might look like this instead:
Product title: Women’s V-Neck Summer Dress, Blue, Size M
Item Highlights: Lightweight fabric, short sleeves, ideal for casual summer wear
As you can see, the title keeps the most important buying details: product type, style, color, and size. Supporting details have moved to Item Highlights and other listing fields.
What are Amazon Item Highlights
Item Highlights is a separate field that offers up to 125 characters for extra product information. Amazon indexes this text, so it can appear next to the title in both search and on the product page.
You can use Item Highlights for short details that support the title, such as:
- material;
- recommended use;
- key benefit;
- compatibility;
- product feature;
- care details.
Item Highlights shouldn’t repeat the product title. Instead, they should add useful context that helps customers compare options faster.
For example, if your title says Insulated Stainless Steel Water Bottle, 24 oz, Black, use the Item Highlights for the extra selling points, such as Leakproof design, keeps drinks cold, or ideal for gym and travel.
How to Check Amazon’s Suggestions
Amazon shows you their automated Title and Item Highlights recommendations right in Seller Central. We recommend checking these now, before the new limit reaches your account. This way, you’ll know how Amazon plans to rearrange your product details.
To check recommendations:
- Go to Manage All Inventory in Seller Central.
- Find the listing you want to update.
- Select Edit from the drop-down menu.
- Click View enhancements on the left side of the page.
- Review the suggested Title and Item Highlights.
- Edit the recommendation if needed before applying changes.
How the Change Affects Amazon Sellers Who Use Magento
Many sellers use Magento (Adobe Commerce) as the main source of their product data, including names, attributes, descriptions, and variation details. With Amazon’s new limit, it’s worth reviewing how your Amazon titles are prepared from your Magento catalog.
In M2E Pro, the Amazon title comes from the Product Type, where you choose one of three sources:
- default Magento product name;
- specific Magento attribute;
- custom value you enter yourself.
M2E Pro makes it easier to fix long Amazon titles. You can edit the title directly in Magento (the product name or the attribute it pulls from) or change the title source in the Product Type settings. If you have active Amazon listings managed by M2E Pro, the extension will update the titles on Amazon. Just make sure you have the Main Product Details option enabled in the Revise Rules of your M2E Synchronization Policy.
Once the title fits the 75-character limit, move the remaining details into bullet points, Item Highlights, or descriptions. You can manage it just as flexibly through the Amazon Product Type settings in M2E Pro.
Managing titles from Magento scales well with a large catalog, as the same product can have different title rules on Amazon, eBay, and Walmart. Rather than editing each marketplace separately, you adjust the source once in Magento, and M2E Pro keeps product details, inventory, and orders in sync between your store and the channel.
What Happens After the Deadline
Titles that still exceed the limit after July 27 may be gradually replaced with Amazon’s AI-generated recommendations. Amazon says listings will stay active during this process, but the title customers see may change if the current version doesn’t meet the requirements.
Brand owners in Amazon Brand Registry get 14 days to review, edit, or approve the AI-generated recommendations before they go live.
To summarize, here’s what Amazon sellers should do before July 27:
- Identify titles longer than 75 characters.
- Keep only essential product details in the title.
- Move extra features, benefits, and keywords to Item Highlights or bullet points.
- Review Amazon’s suggested Title and Item Highlights updates in Seller Central.
- Test the new structure on best-selling listings before applying it across the whole catalog.
Final Thoughts
Amazon’s new limit is a reason to look closely at how your product data is structured, not just an excuse to start cutting words under pressure. Updating your titles now keeps listings clean for shoppers and cuts the chance Amazon’s AI rewrites them for you.
For Magento sellers, it’s also a reminder that marketplace updates are easier to manage when product data is organized in the store catalog. With M2E Pro, you can manage Amazon listings alongside your Magento data (including inventory, pricing, and orders) from a single place, instead of handling each update manually in Seller Central.
Have questions about adjusting Amazon product titles in M2E Pro? Get in touch with us, we’re here to help.
