Believe it or not, the way you set up your eBay item specifics can make or break your chances of making a sale. To truly succeed on eBay, you need to pay attention to every aspect of your listings, including the quality of your products and the presentation of your listings. While there’s no magic formula for success on eBay, understanding how the marketplace works and what it looks for in listings can help you fine-tune your approach and boost your sales.
One critical aspect of eBay listings is setting item specifics. By the end of this article, you’ll have a better understanding of what eBay item specifics are, how they impact your listings’ placement in the eBay catalog, and how to efficiently customize them without spending hours on end. So, let’s dive in and discover how to optimize your eBay listings for success!
The meaning of item specifics
Put simply, item specifics are the words that best define what you are selling.
Item specifics describe your product from all possible angles, including its brand, size, length, width, height, type, color, style, etc. Of course, these parameters vary depending on the products you put on sale, so the item specifics for a shirt will be different from those for a phone or a book.
Do item specifics really matter?
eBay asks sellers to fill out a basic set of required item specifics and also offers a few more optional ones that sellers can add if they want to. It might seem like only the required item specifics matter, but that’s not really the case.
In fact, the more details you provide about your item, the better chance it has of appearing at the top of the eBay catalog. Here’s why:
Your item specifics are the best way to describe your product on eBay. They’re more important than the title or photos when it comes to catching buyers’ attention. Shoppers use item specifics to filter their search results and find exactly what they’re looking for. So don’t be misled by “choice” of optional item specifics – make sure to fill out as many product details as possible!
How do item specifics help your business thrive?
They make your listing stand out
eBay uses item specifics as keywords in addition to using them as filters. So including these details in your listing is crucial for boosting your chances of standing out from the crowd in both eBay’s catalog and search engines. Be sure to include item specifics when creating your listing to increase your visibility and improve your chances of making a sale!
They make your listing look professional
Including item specifics in your listings gives your product a more organized and polished look, helping it stand out to potential buyers. Nobody wants to waste time hunting for information about a product, so by providing key details right at the top of the description where item specifics are typically found, you’ll make it easier for shoppers to understand what you’re selling and create a positive shopping experience.
They help you sell more
As we mentioned earlier, item specifics are a great way to help buyers navigate through eBay’s vast catalog. But that’s not all! eBay’s platform is also designed to give priority to listings that have item specifics filled out. eBay’s Cassini algorithm scans products and rewards those with completed item specifics by ranking them higher in the search results.
They help you reduce returns
Returns are a part of online selling, but having fewer returns can actually improve your ranking on eBay. To minimize your return rate, make sure to provide your buyers with a complete understanding of what they’re purchasing before they make their order. You can do this by including as many details as possible in your item specifics. This will not only help prevent potential refunds and returns, but it will also keep your customers happy and satisfied with their purchases.
eBay item specifics requirements in 2023
eBay has been placing a lot of importance on item specifics lately, and they’re introducing new updates on February 22, 2023, regarding their usage on the platform.
If you’re selling products in categories like Collectible Figures & Bobble Heads, Motorcycle, Scooter, ATV/UTV Parts & Accessories, and Candles & Home Fragrance, Home Décor, Pillows, Furniture, Window Treatments & Hardware categories, these updates will apply to you.
To make your listings stand out on eBay, it’s crucial to provide detailed and accurate information on item specifics unless you want your sales to get restricted and visibility reduced.
Effortlessly set eBay item specifics with M2E Pro
With M2E Pro, you have several easy options to assign item specifics to your products. You can manually set item specifics for each product, or use automatic assignment based on your Magento attributes. To save time, you can also use our bulk editing feature to set item specifics for multiple products at once.
At M2E Pro, we are committed to keeping our customers informed about eBay’s policies and updates to ensure their success on the platform. We stay up-to-date with the latest eBay updates and provide new functionalities to our users as soon as they become available.
As an M2E Pro customer, you can trust that your inventory and orders are accurately synced and that your products have all the necessary information to stand out and be competitive on the eBay marketplace.
