Are you ready to take your business to the next level? Opening a TikTok Shop in 2024 could be your key to new opportunities and reaching a broader audience. In this article, we’ll walk you through the requirements to open TikTok Shop in the UK and USA providing valuable insights for entrepreneurs at any stage of their journey. Let’s explore actionable insights and specific steps to tap into TikTok Shop and enhance your presence in the online market.
Why Sell on TikTok Shop
TikTok Shop suggests exclusive benefits tailored for new sellers:
- Lower Commission. You pay less when you sell on TikTok Shop – the commission decreases from a higher percentage to just a lower percentage for the initial three months.
- No Fees to List Your Products. You won’t be charged any fees to showcase your products during your initial three months on TikTok Shop.
- Help from TikTok Shop Experts. TikTok suggests support and advice from experts at TikTok Shop to make your start smoother.
- Earn Vouchers while Learning. Complete easy tasks in your first 60 days and get vouchers for your customers – it’s like getting rewards while you learn.
These benefits are there to make it easier and more affordable for you to start selling on TikTok Shop UK and USA, with support and perks to help you along the way.
Types Of Sellers on TikTok Shop
There are two distinct types of sellers on TikTok Shop: individual sellers and business sellers. Individual sellers are comprised of individuals offering goods for sale, while business sellers are legally recognized entities registered in the United States.
Start Your Business on TikTok Shop: Requirements and Set Up
Anyone can quickly become a TikTok Shop seller and learn how to use TikTok for Business. It doesn’t matter how many followers you have or if you’ve made videos before. Just sign up, and TikTok Shop will give you learning materials and support to help you get started.
Step 1. Learn TAX Information
To comply with TikTok Shop guidelines, ensure the accuracy of your bank account details, including the bank name and account number. Business sellers are advised to utilize a business bank account bearing a name consistent with their registration.
Submission of tax information is mandatory due to TikTok Shop’s obligation to report payment transactions to the IRS. US merchants are required to fill out a W9 Form and furnish the relevant Taxpayer Identification Number (TIN), which can be an Employer Identification Number (EIN) or Social Security Number (SSN).
Step 2. Sign Up
To get started, create your TikTok Shop account. Simply sign up by entering your UK or USA phone number and email address when prompted during the registration. Keep in mind that if you’ve already registered your phone number and email on TikTok Shop for Business platforms, you can log in directly without going through the sign-up process again.
Step 3. Requirements And Application
The goal here is to confirm your identity; the documents you need depend on whether you’re an individual or a company.
For Individuals in the UK:
- The person applying needs to be at least 18 years old.
- If you’re from the United Kingdom, use your UK passport or driver’s license.
- If you’re not from the United Kingdom, a UK driver’s license is what you’ll need.
- Sellers must have a UK address and prove it.
For Companies in the UK:
- TikTok Shop only accepts UK-registered businesses. These businesses should operate from a UK-based warehouse and be ready to provide proof, like an address or lease, when requested by TikTok Shop.
- Note that the sellers are responsible for paying import VAT and Customer Duties when bringing goods into the UK.
- Business applicants need to submit a UK residential address and proof of address for a company representative who is a UK resident.
For Individuals in the USA:
They need to be natural persons holding a United States passport, driver’s license, or proof of legal USA. residency. Additionally, individuals must be at least 18 years old and not under investigation or subject to enforcement actions.
To complete the verification process as an individual seller on TikTok Shop, you need to provide essential personal information. This includes your legal name, date of birth, residential address, and a government-issued ID.
For Companies in the USA:
Businesses registered in the United States can also become sellers on TikTok Shop. To qualify, all business certificates must be authentic and issued by a United States government agency.
Making sure you’ve got these documents right is key to moving forward smoothly with your TikTok Shop application. After submitting your application, the TikTok Shop team will review the details. This process typically takes 1–2 days. You will receive the result of the review via email, so keep an eye on your inbox for updates on your application status.
Step 4. Ensure The Products You Plan To Sell Are Not Prohibited
Ensure the products you plan to sell are not on the prohibited list. Here’s a condensed overview of items you cannot sell on TikTok Shop:
- Products made using forced or prison labor.
- Products violating laws or regulations.
- Stolen goods were obtained illegally.
- Items flagged as unsafe.
- Rough diamonds.
- Firearms, ammunition, weapons.
- Power tools, high-powered laser pointers, etc.
Make sure your offers follow these guidelines to ensure compliance and secure sales on the TikTok Store. You can view the entire list of prohibited products for sale on by visiting the TikTok Shop Prohibited Products Guidelines.
Certain product categories on TikTok Shop require approval before listing. Sellers need to go through an approval process by providing necessary information about the product, such as supporting documents and mandatory product attributes. For detailed information on each category and its requirements, please visit TikTok Shop Restricted and Unsupported Products Guidelines.
Step 5. Set Up Your Store And List The Products
Once your application is approved, it’s time to get your store up and running. Connect your TikTok account to your store, and you’re all set to start selling your products!
The important step is to showcase your products on TikTok Shop. When listing products, you must always adhere to the TikTok Shop Product Listing Guidelines. Make sure that all product descriptions (listings) and related media consistent with the actual product sold. All product descriptions must not be misleading by statement or omission.
If you have your own Magento store and want to sell your products on TikTok Shop, our M2E TikTok Shop Connect extension comes into play, helping you create TikTok Shop listings, manage orders, and more. Picture this: effortlessly list and manage your products on TikTok Shop for Business, reaching millions of potential customers.
Benefits of using M2E integration on TikTok Shop:
- Simplified Listing Control. Effortlessly set up and keep your TikTok Shop listings current, saving you time and energy.
- Automatic Order Management. Whether it is a status update or an import of shipping details, M2E TikTok Shop Connect lets you have all of the order changes instantly updated between Magento and the marketplace.
- Inventory Control. The extension takes care of stock updates and ensures seamless synchronization of all listing-related changes between Magento and the online marketplace.
Boost your business on TikTok with M2E integration – your trusted partner for achieving greater online sales success.
Note! Setting up and listing products on TikTok Shop is free; you only pay a commission when you sell something. For the first 90 days after adding a product within the initial 60 days, enjoy a lower commission of 1.8%. After this period, the commission returns to 5%. Remember, you need to ‘Claim the mission – Minimum one active product in TikTok Shop’ to avail of the reduced commission.
Final Words
In summary, starting your own TikTok Shop is a fantastic way to boost your business. With cool perks, easy setup steps, and lots of ways to market your products, TikTok Shop helps you connect with more people and make your brand stand out online. Don’t miss out on the future of online selling – jump into the world of TikTok Shop now to see your business grow, engage with customers, use M2E TikTok Shop Connect for easy inventory in one place, and achieve success in the digital era!
