TikTok has become a comprehensive business platform in the largely competitive and trend-oriented social media space. TikTok trends induce instant demand and give an inconceivable occasion for deals of top-selling products to grow. Anticipating and staying ahead of TikTok’s viral trends is pivotal to e-commerce success.
This article reviews key TikTok trends that could significantly impact your business and deal profit this year.
SEO on TikTok: Unlock Visibility
In 2023, TikTok reached 1.7 billion monthly active users, over 16% from the previous year. Accordingly, in 2024, we expect an even greater audience growth, which can be engaged as potential buyers.
According to an Adobe study, 74% of Generation Z preferred to use TikTok for search instead of Google. It fundamentally changes the approach to searching for information online, especially among young people.
Although TikTok is not a search engine, it has its search field, making SEO an essential part of the platform. In the fast-paced TikTok world, where content generators constantly contend for attention, understanding and enforcing TikTok SEO strategies is more important than ever.
SEO on TikTok is a process of optimizing your TikTok content to increase its visibility on the platform by growing views, likes, and subscribers. SEO optimization can include such ranking factors:
- TikTok trending hashtags: Relating popular and applicable hashtags and adding them to your captions increases the chance that your content will appear on the “For You” page (FYP). FYP recommends new videos in the feed based on user behavior (views, likes, comments, etc.). You can view the trending hashtags here.
- Viral TikTok sounds: Music plays a key role in TikTok content. In 2024, note the popular sounds on the platform and add them to your business videos. Using trending sounds enhances videos’ visibility and showcases your content to a broader audience. Look through the most popular TikTok sounds here.
Recently, TikTok announced a new feature called Add to Music App. It is launching for users in the US and UK in partnership with major music streaming services, including Amazon Music and Spotify. This will allow you to choose even more popular tracks for your creative content. It can also help solve the problem with Universal Music Group, which has stopped licensing music content on TikTok.
- Eye-catching and informative captions: Be catchy and engaging, as viewers often decide whether to watch a video based on the caption. Add targeting specific keywords related to your products or industry. Experiment with different keyword variations to see which resonates best with your target audience. Well-optimized captions can significantly increase the visibility of your products.
- Consistency and timeliness: TikTok’s algorithm rewards consistency and timeliness. Posting regularly signals to the algorithm that you are an active and engaged user. Develop a content calendar to ensure a consistent posting schedule that aligns with your audience’s peak engagement times. Also, adjust your content strategy accordingly to current TikTok trends.
- Localization settings: Users receive content recommendations based on their language preferences, country settings, and device type.
- Interaction with the audience: Liking users’ comments and providing them with a personalized reply significantly increases the visibility of your business on TikTok
SEO on TikTok gives your brand a higher chance of appearing on your audience’s FYP page or in search results, thus covering a much wider potential buyer audience. Experiment with content, stay on top of trends and improve the quality of your media to unlock the full potential of the huge TikTok audience.
Original Content: Standing Out in the TikTok Crowd
According to TikTok’s research, 33% of TikTok users have purchased a product because they saw it on TikTok. The originality of video content is one of the key factors for promotion by TikTok’s algorithms. In 2024, businesses seeking to reach new sales milestones on TikTok must maintain high originality and creativity to stand out. For instance, since October 2023, TikTok has started testing a 15-minute video to promote original content and increase the author’s interaction with the audience.
Consider these trends in creating your original content to cover a huge TikTok audience and take your e-commerce business to new levels:
- Showcasing behind-the-scenes moments: Humanizing your brand by showing the people, processes, and products behind the scenes helps you to honestly communicate with your audience and engage them on an ongoing basis. Create short, honest videos that give a snapshot of the day-to-day running of your business. Highlight the creative process, introduce team members, and share the story of how your products are made. Getting closer to your customers makes your brand more relevant and builds trust with the audience. It will have a positive impact on your sales.
- Attractive storytelling: Storytelling is one of the most powerful tools for engaging an audience. Create short, catchy stories that match your brand values and resonate with your target customers. Make a series of connected videos about your store or product that tell a consistent story step by step. Engage your potential customers with characters, plot twists, and innovative solutions that will make them return to you again.
- Showcasing unique products: When demonstrating your products, highlight the uniqueness or versatility of your offerings on the market. Explain via a video story how your product can meet the needs of your target audience. Try to showcase your product’s unique features and benefits enjoyably.
- Appeal to emotion: Create a positive association with your brand so that customers want to return to your store. You can make your content on TikTok funny or entertaining or appeal to people’s emotions and utility. For instance, you can show how the product you sell in your e-commerce solves a specific problem. Or demonstrate through video the added emotional value of your product. The customer’s emotional connection with the brand boosts your ability to make yourself known among a huge range of content.
Demonstrating behind-the-scenes moments, creating an engaging story, highlighting the benefits and uniqueness of your products, and appealing to the emotions of your potential buyers may help your business distinguish itself from the crowd of TikTok stores.
UGC Creators
User-generated content on TikTok is a video created by your existing customers or authors that represents your brand. UGC videos can include an overview of your product, how to use your product, or explaining how someone can use it and where they can buy it. User-generated content dominated on TikTok in 2023, and this trend will continue in 2024.
UGC on TikTok can also help to engage your audience emotionally. Another reason why this content is important is that people find it easier to trust TikTok content created by other consumers. 80% of people surveyed admit that UGC strongly influences their purchasing decisions. Launch your hashtag campaigns, make duets, and collaborative videos with influencers to use all the creative power of TikTok tools.
Branded Mission
Branded Mission is an ad TikTok solution that helps advertisers get original content from TikTok creators, make effective video ads, and improve brand affinity through media impressions.
Brands are paying attention to the audience and interacting with it. Now, the TikTok community can also participate in advertising interactions between brands and creators.
The Branded Mission advertising format will help take your brand to a whole new level. With Branded Mission, advertisers and businesses have such benefits:
- A unique and creative way to place ads on TikTok.
- Involving the community in branded campaigns.
- More personalized approach to advertising.
- Increased brand awareness and engagement of TikTok’s audience.
- The ability to find new creative content makers on the platform.
Live Stream on TikTok
Live streaming has become extremely popular on TikTok in 2023, allowing brands to connect with their audience in real time. It is also an indispensable tool for e-commerce businesses that want to increase their audience and attract new customers.
You can share a live product presentation, make a Q&A session, or offer an exclusive behind-the-scenes look. Announce your livestreams in advance and use TikTok’s interactive features, such as polls and comments, to engage your audience. The real-time character of live streams strengthens the sense of community, making them an invaluable tool for e-commerce businesses on TikTok.
You need a TikTok account and a TikTok Shop to sell live on TikTok. Sign up for a free TikTok Shop and upload your products there. You must also meet the requirements for live streaming on TikTok, including having at least 1000 followers.
M2E TikTok Shop Connect
We have great news for Magento (Adobe Commerce) store owners. Now, you can enjoy all the benefits of TikTok Shop Integration by M2E Magento (Adobe Commerce) Connect and expand your sales potential to TikTok customers. Regardless of your business size, you can seamlessly add products from your Magento store and connect them to the appropriate categories in TikTok Shop, synchronizing products and order processing. The M2E TikTok Shop Connect extension does all this for you quickly and effortlessly.
For store owners on other e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.), we are already preparing our new product, M2E TikTok integration. Now you can request early access to sell your products to the huge audience of TikTok Shop customers!
New E-commerce Trends on TikTok
Regardless of the size of your business, you will find your customers on TikTok. TikTok shopping is becoming a new stage in e-commerce, driven by viral trends. Check out Trend Dashboards on the TikTok Creative Center to stay on top of trends.
Here is an overview of the top TikTok trends for your creative campaigns in 2024:
Trend Forces 1. Curiosity Peaked
Trend Signal 1: Serendipitous Scrolling
Get ready for search results to rely on interesting insights from creators and brands. Create content that meets the needs and interests of your audience, increasing their engagement on TikTok.
Trend Signal 2: Entertainment Without Borders
Entertainment bounded by geographical barriers or cultural restrictions is going away — now it is time for global camaraderie and communities. Popular trends go beyond geographical boundaries, so now the world can be your customer. It is especially noticeable in sports, food, fashion, entertainment, and beauty categories.
Trend Forces 2. Storytelling Unhinged
Trend Signal 1: Community-Fueled Storytelling
TikTok users no longer consume content passively; instead, they prefer to maintain conversations with the community through stories and creative hooks. You need to connect stories excitingly and unexpectedly to engage your audience.
Trend Signal 2: Stay Tru to the Delulu
TikTok’s audience creates a community of virtual comfort where there is a feeling of carelessness. That’s why #delulu, a way of thinking and a storyline on TikTok, is becoming more popular. “Stay Tru to the Delulu” is a community of illusory comfort and confidence that inspires viewers beyond today’s overwhelming reality. So showcase your products in the most relaxed and joyful way.
Trend Forces 3. Bridging the Trust Gap
Trend Signal 1: Letʼs Talk, TikTok
TikTok determines its language of communication with the audience and redefines familiar words and meanings. Build trust with your audience with the relevant slang cultivated in TikTok.
Trend Signal 2: Trust the FYProcess
TikTok is not a place for perfectly polished content. It expects openness and honest conversations. Trusting the FYProcess means building influential brand awareness and letting the audience in on the full process and story behind the brand — no more ideal content with empty meaning.
The most popular TikTok trends also involve AR filters. Artificial intelligence on TikTok has become more advanced than ever. Augmented reality (AR) is at the top of the list of AI-driven video effects and filters. Users can simply integrate AR filters into their videos to create engaging content with just a few taps. AI enhances engagement, offering users content that aligns with their interests and needs. Content creators can benefit by customizing their content to match trending filters or utilizing predictive analytics to anticipate user preferences. This personalized approach boosts visibility and fosters a stronger connection between creators and their audience.
Summary
Despite being a relatively new player in the e-commerce landscape, TikTok has risen to the challenge. It’s no longer just for cute videos or challenges; it’s also a place for businesses to build brand awareness and expand their reach. This platform offers powerful tools for interacting with the audience and attracting the attention of a vast range of potential buyers. Try using them yourself also.
