From a complex Magento setup to live marketplace listings across Europe
Merchant Overview
- Company: Acer
- Industry: Technology & Electronics
- Region: Europe
- E-commerce Platform: Adobe Commerce (Magento 2)
- New Sales Channels: eBay UK, Germany and France, Amazon Germany
- Integration Solution: M2E Pro
Acer is a global technology brand selling computers, monitors, and accessories. The company runs Adobe Commerce (Magento 2) as part of a multi-layered system architecture.
Acer wanted to expand on eBay and Amazon marketplaces across several European countries. With the complexity of their internal systems and the scale of the operations, they needed more than a standard integration.
Challenge: Connecting Magento to Multiple Channels at Enterprise Scale
Launching on marketplaces is straightforward for a small catalog and a simple setup. For a global enterprise like Acer, it is a different kind of project.
Their Magento catalog alone covered over 500 SKUs, and each one needed to be listed on multiple marketplaces and regions, including the UK, Germany, and France. Each market has its own requirements and localization needs, so product data had to be consistent and adapted for each channel.
On the operations side, orders, inventory, and fulfillment had to be automated and flow back into Magento. On top of that, everything had to fit within Acer’s existing workflows and system architecture.
Overall, Acer needed a setup that connected their Magento backend to European marketplaces and could scale as they expanded further.
Solution: Structured Integration with M2E Pro
Acer used M2E Pro to manage the connection between their Magento platform and eBay and Amazon marketplaces. The M2E team worked closely with Acer throughout the process. They took time to understand the full ecosystem and make sure every part of the integration aligned with the business needs.
Key steps in the process:
- Multi-country marketplace setup. The team configured accounts, store settings, and compliance requirements across eBay and Amazon in four European markets.
- Catalog preparation and localization. The team structured the product catalog for each marketplace, adapted listings to meet platform requirements and local market expectations.
- Close collaboration between teams. Business and technical stakeholders worked together and had regular check-ins to stay on track and catch issues early.
- Continuous testing before launch. Over several weeks, the team tested each part of the setup as it was coming together.
Integration Results
Acer launched their stores on eBay UK, eBay Germany, eBay France, and Amazon Germany. The launch went smoothly, thanks to careful planning and close coordination between teams. M2E Pro delivered on the key requirements:
- Consistent listings on marketplaces. Over 500 products from the Magento catalog are listed on every planned market.
- Fully automated operations. Orders and inventory sync automatically between the marketplaces and Magento, so Acer’s teams can focus on growth rather than day-to-day management.
- A setup built to scale. The architecture supports adding new marketplaces and countries without rebuilding what is already in place.
From M2E team:
“We bring the same things to every enterprise project – flexibility, precision, and deep marketplace knowledge. With Acer, that combination is what made it possible to go live across four European marketplaces without issues.”
Ongoing Collaboration
Acer now operates official marketplace stores across Europe, all managed through M2E Pro from their Magento backend. Marketplace sales continue to grow, and the entire system is aligned with Acer’s internal operations.
The M2E team continues to support Acer as they optimize performance, expand their presence, and adapt to new opportunities. The foundation is in place – what comes next builds on top of it.
