The holiday season is always a busy time for sellers – and this year, it’s bringing even more opportunities to grow your business on Walmart Marketplace.
Through January 31, 2026, Walmart offers an exclusive Seasonal Favorites promotion that helps sellers save on referral fees in two of the most popular categories: Toys and Pets & Supplies.
Whether you’re a new seller or an experienced Walmart merchant, you can take advantage of this offer to boost sales and keep more profit from every order.
What’s the Offer About?
Walmart knows that shoppers are gearing up for the holidays with toy gifts and pet treats, so the platform wants to make these categories even more attractive for sellers.
Here’s the breakdown of the Seasonal Favorites offer:
| Category | Referral fee discount | Standard fee | New fee | Duration |
| 🧸 Toys | 100% off referral fees | 15% | 0% | Aug 31, 2025 – Jan 31, 2026 |
| 🐶Pets & supplies | 50% off referral fees | 15% | 7.5% | Aug 31, 2025 – Jan 31, 2026 |
This is one of the best limited-time incentives Walmart has rolled out – helping sellers improve margins and stand out during the high-traffic holiday season.
How to qualify
To unlock these savings, your listings must meet several simple conditions:
- Competitive pricing. Offer your products at a market-competitive price or beat the Buy Box.
- Fast delivery. Ship orders within 3 days or less, either via Walmart Fulfillment Services (WFS) or on your own.
- Advertising boost. Invest at least 4% of your category sales GMV in Walmart Connect to improve discoverability.
Once your listings meet these requirements, the referral fee discounts will apply automatically – you’ll start saving on every eligible sale.
This initiative provides sellers with the perfect opportunity to refresh or expand their Walmart product catalog.
And if you’ve ever wanted to test new products or enter the Toys or Pets categories – this is your moment to do it with zero financial risk.
Manage Inventory Easily with M2E Pro
As Walmart’s trusted integration partner, M2E Pro helps sellers manage listings, prices, and inventory across multiple marketplaces from a single platform.
With M2E Pro, you can:
- Adjust pricing automatically to stay competitive
- Track performance and fulfillment metrics in real time
- List and sync your Walmart, Amazon, and eBay products
Take advantage of Walmart’s new Seasonal Favorites program – and let M2E Pro make managing it effortless.
If you’re not yet on Walmart Marketplace, this is the best time to join.
And if you’re already selling, make sure your Toys and Pet listings meet the program’s simple requirements to start saving today.
