Do you sell clothes? If yes, have you tried TikTok Shop to boost your brand awareness? If not, it’s the best time to start. Perhaps you already have thousands of questions. How do you connect it to the Adobe Commerce (Magento) shop? What should you expect? Figure out all these in our blog and get to know how to empower your clothes business with M2E TikTok Shop Connect.
What is a TikTok Shop?
TikTok Shop is an e-commerce solution that boosts sales and brand awareness on the TikTok platform. This allows sellers to offer their products through videos, live streams, and the Showcase tab.
By its nature, TikTok is a short-form video-sharing app. Users create and share clips that are up to 10 minutes long. Its main feature is an extensive “Sounds Library.” This allows users to add music and dialogue from TV shows and movies to their creations. This attribute fuels the app’s viral culture as users remix and share content.
TikTok Shop integrates within the app, allowing businesses to sell products to viewers. Creators can add product links to their videos. This enables the audience to make purchases without leaving the app.
Businesses can create a storefront on TikTok Shop to showcase products. It makes it easier for the TikTok community to discover and buy them. Remember, the more active your TikTok account is, the better your products will sell.
How to Sell Clothes on TikTok Shop with M2E?
Essentially, you can sell different items on TikTok Shop as long as they don’t conflict with the platform’s policies. However, in this blog, we will talk about how to sell clothes.
What is M2E TikTok Shop Connect?
M2E TikTok Shop Connect is a top-notch Adobe Commerce extension and is designed for easy inventory uploads, listing management, and order handling on TikTok Shop in the UK and US marketplaces. This extension can streamline your selling process. You can explore unlimited trading opportunities on TikTok Shop. This extension is an official TikTok Shop partner.
Before you start selling your Magento products on TikTok Shop with M2E, make sure you have done the following:
- Installed the M2E TikTok Shop extension in your Magento.
- Registered an account on TikTok Shop UK or US Seller Center.
The Main Features of M2E TikTok Shop Connect
This Adobe Commerce TikTok Shop extension has a wide range of opportunities for your business:
- User-friendly product listing. We would like to highlight that, specifically for sellers who sell on Adobe Commerce through Configurable Product, we have added the ability to list these variation products. You can quickly add products from your Adobe Commerce (Magento) store. Use configuration templates and have your listings live on TikTok Shop in just minutes.
- Stock control. The extension automatically updates inventory levels and syncs changes between your Magento store and TikTok Shop. This ensures your items are always accurate. That means you have less overstock issues.
- Order automation. M2E TikTok Shop Connect handles order updates and imports shipping details. This keeps everything in sync between Magento and TikTok Shop instantly. It allows mapping shipping services between Magento carriers and TikTok Shop carriers. The faster delivery the higher rating you get, the more sales you achieve.
- Maintaining active listings. If you already have active listings on TikTok Shop, you can easily manage them with M2E TikTok Shop Connect. Just import them into the extension and link them to your Magento products for convenient management.
- Official partnership. As an official TikTok Shop partner, M2E TikTok Shop Connect ensures that you enjoy reliable and supported integration. It gives you confidence in the performance and compliance of your store.
- Trend adaptability. This allows you to quickly respond to fashion trends and seasonal demands. You can easily update your product catalog to feature trending items and styles.
- Seamless integration. The extension ensures smooth integration between your Adobe Commerce store and TikTok Shop. This allows you to manage all aspects of your e-commerce business from a single platform.
- Scalability. It fits perfectly for any size clothing business TikTok. As your brand grows, M2E TikTok Shop Connect can scale with you. You can easily manage a larger inventory and higher order volumes without compromising efficiency.
- Cancellation and refunds. We all know that handling buyer cancellation requests automatically is crucial when selling clothing. Thus, to save you time and reduce manual work, M2E TikTok Shop Connect now offers two game-changing features: Buyer Order Cancellation and Buyer Order Return/Refund. It’s time to say goodbye to tedious processes and hello to efficient e-commerce management.
How to Sell Clothing on TikTok: Tips for Expanding Your Business
With a TikTok seller shop, you must be creative and use all your opportunities. Here are some tips that might help you boost your clothing sales.
Tip #1: Optimize Your Profile
Make sure your TikTok bio clearly explains who you are and that you sell clothes, and include a link to your online store. Use a consistent brand image in all your videos to build brand recognition. For example, if you specialize in trendy streetwear, keep your videos focused on that style. If you have a Magento store, use the dedicated extension to easily upload your clothing products to TikTok Shop.
Tip #2: Create Engaging Content
Create short, visually appealing videos to showcase your clothing items, using good lighting and creative angles to highlight details. Share behind-the-scenes footage of your design process, packaging, or daily operations to build a connection with your audience.
Tip #3: Collaborate with Influencers
Work with TikTok influencers or UGC creators (User Generated Content) who resonate with your brand. They can help promote your clothes to a larger audience. You should incentivize your followers (with challenges, discounts, competitions, etc) to post videos featuring your products and brand. One tip is to offer a customer coupon for their next purchase if they do a review and video of your product. That’s a win-win because you receive a review and get a repeat customer!
Tip #4: Follow Trends
Keep an eye on trending sounds, challenges, and hashtags. Incorporate these trends into your videos to increase visibility. Join popular TikTok fashion-related challenges or create your own to engage your audience. In addition, check regular fashion season trends. Meanwhile, the M2E TikTok Shop Connect stock control option lets you have updates about your available items from the previous seasons.
Tip #5: Use TikTok Clothing Ads
Invest in TikTok Ads to promote your clothing videos and reach a wider audience. Target your ads based on demographics, interests, and behaviors. TikTok’s shoppable ads enable viewers to make direct purchases from the app.
Tip #6: Engage with Your Audience
Respond to your followers’ comments and messages to engage with them and build a loyal community around your brand. Use TikTok LIVE to interact with your audience in real-time. Showcase new products, answer questions, and offer exclusive discounts. With m2e TikTok Shop Connect, your orders will be imported directly into your Magento shop, from where you can process and fulfill them. Everything is automated: the faster the order processing, the more satisfied the customer.
Tip #7: Leverage Hashtags
Use relevant hashtags to increase the discoverability of your videos. Research and include popular fashion hashtags. Create your own branded hashtags and encourage your audience to use them. This increases user-generated content and brand visibility.
Tip #8: Analyze Performance
Regularly review TikTok’s analytics to identify which types of clothing content perform best. Adjust your strategy based on these insights. Monitor your sales data and customer feedback to continuously improve your clothing selections and content.
Here are the key tips that can serve as a foundation for promoting your business. For a deeper dive into the topic, we’ve gathered more advice for you.
The Key Policies for TikTok Shop
You can save the settings as a Policy to reuse the same configurations across various M2E TikTok Shop (TTS) Listings, or you can customize the Listing settings for each item individually. Let’s check on some things you should consider.
Quantity Options
You have several options for setting product quantities on TikTok Shop:
- Product Quantity: Matches the quantity in your Adobe Commerce inventory. For example, if you have 100 t-shirts in stock, the TikTok listing will show 100 available.
- Custom Value: Allows you to specify a custom quantity for TikTok Shop. For instance, you might set a custom quantity of 50 for a limited edition jacket.
- Magento Attribute: Uses quantity from a specific Magento Attribute. For example, if a “Warehouse Stock” attribute shows 200 jeans, this value will be used.
- Quantity Percentage: Sets a percentage based on Product Quantity or Magento Attribute. For example, if you want to list 50% of your inventory, and you have 100 shirts, it will show 50 shirts available.
- Minimum Quantity to Be Listed: Ensures items won’t be listed if stock falls below a certain minimum. For instance, if you set a minimum of 10, a dress won’t be listed if stock drops to 9.
- Maximum Quantity to Be Listed: Limits the maximum number of items listed. For example, if you set a maximum of 20, only 20 of your 100 available sweaters will be listed on TikTok Shop.
Delivery
Cash on Delivery allows customers to pay for their clothing items at the time of delivery using cash, check, or electronic payment instead of a credit card. For example, when purchasing a pair of jeans or a dress, the customer can pay the delivery person in cash or use an electronic payment method upon receiving the item. This option provides flexibility and convenience for those who prefer not to use credit cards.
Price
In other words, when selling clothes, you can adjust the Price Change option to incorporate the shipping cost into the product price.
For example, if you’re listing a jacket for $50 and the shipping cost is $5, you can set the price to $55 to include shipping.
Product Price indicates that the TikTok Shop item price will be the same as the price listed in your Adobe Commerce store. For instance, if a dress is priced at $30 on Magento, it will also be $30 on TikTok Shop.
Using a Magento Attribute means the price is taken from a specific Magento Attribute with a numeric value. For example, if you have a “Seasonal Discount Price” attribute in Magento set to $25 for a pair of jeans, the TikTok Shop listing can use this value as the price.
Images
When listing clothing on TikTok Shop, you must choose a primary image that will attract potential buyers. For example, if you’re selling a summer dress, select a high-quality photo of the dress being worn. Additionally, you can decide whether to add small thumbnails below the main image, such as close-ups of the fabric or different angles of the dress. TikTok has specific requirements for images. For your convenience, we’ve compiled them here.
Descriptions
When selling clothes, you can use the Magento Product Name or create a Custom Value that includes Magento Attributes. For the product description, you have the option to use either the Magento Product Description or the Product Short Description. Alternatively, you can create a customized description using a Custom Value with Magento Attributes or Image tags. Please note that if you are selling branded clothing, you must obtain official authorization from the brand. Only with this authorization can you create a custom description.
In addition, the ability to list under authorized brands on TikTok Shop – both the platform’s built-in brands as well as the custom brands created by sellers. If their brand is one of the registered ones, M2E will map it.
Synchronization
You need to enable M2E TikTok Shop Listings Synchronization under TikTok Shop > Configuration > Settings > Synchronization. Without this, the rules set in the Synchronization Policy will not be applied.
Product Category
Sellers must select the correct category when listing their clothing items. For example, if you are listing a men’s shirt, it should be placed in the “Men’s Clothing” category, not “Women’s Clothing.” Similarly, a pair of children’s shoes should be listed under “Kids’ Shoes” rather than “Adult Footwear.” Choosing the wrong category will be considered a rule violation and could result in disciplinary actions.
In addtion, with M2E after you confirm the category of the product, you can obtain category rule information through this interface, including size chart, product qualifications, and product certifications.
Listing Multiple Products
Remember, that only one product can be included on a single detail page. Listing multiple products on one detail page is not allowed. Products with SKU variations, such as different sizes, colors, or flavors, should be combined into one product listing. For example, a jacket available in various materials or a sweater in multiple neck styles (such as V-neck, crewneck) should be listed on a single page with all variations available for selection. Listing these items separately for each variation is prohibited.
Selling Attributes
Stock Keeping Units, or SKUs, represent different versions of a single product, such as sizes, colors, or flavors, within one listing. These variations help customers select their preferred option. For example, a t-shirt available in multiple sizes (small, medium, large) and colors (red, blue, green) would have each size and color combination as separate SKUs. Similarly, a pair of jeans offered in different waist sizes and lengths, or a dress available in various patterns and fabrics, would each be represented by different SKUs.
FAQs
Is Selling on TikTok Free?
Yes, you can register as a seller on TikTok Shop for free. But, there are standard transaction fees for each sale.
What Taxes Apply to Selling Clothes on TikTok Shop?
After an order is delivered, TikTok Shop automatically deducts a Marketplace Commission Fee from the final payout. This fee is charged to all sellers in the Philippines, based on the product’s price. The fee rate depends on the product’s cluster, category, and subcategory on TikTok Shop.
The commission fee is calculated based on the item price after deducting any seller discounts. Shipping fees and TikTok Shop platform discounts are not included in this calculation.
Starting June 1, 2024, TikTok Shop has increased the commission fees for selling various items, including clothing. On average, the tax starts from 4.6% (Sports & Outdoors) to 5.2% (Womenswear & Underwear, Menswear & Underwear, Muslim Fashion) depending on the type of goods. You can learn more about taxes here.
How to Complete Orders on TikTok Shop?
As a seller on TikTok Shop, you’re responsible for the entire process. This means you must handle packaging, shipping, and customer service. Remember that a smooth, complete process is crucial for maintaining a positive reputation and satisfying customers.
Under What Circumstances Can an Order Be Cancelled?
The order cancellation process is vital for ensuring a positive shopping experience on TikTok Shop. Orders can be cancelled by customers or sellers before the status updates to “To Ship – Awaiting Collection.” For example, if a customer orders a jacket but realizes they selected the wrong size, they can cancel the order before it ships. Sellers should communicate respectfully and can report misuse through the Seller Center. TikTok Shop can also cancel orders before the status updates to “Delivered.”
What Are the Requirements for Selling on TikTok?
First, you should register your business. This requires a business license or other official documents proving you are a legitimate seller.
Next, you’ll need to set up a TikTok Business Account. This account is different from your personal TikTok profile. It gives you access to special features like analytics and advertising tools.
Finally, keep in mind that there might be age and regional restrictions.
Since our extension supports the UK and the US, we have compiled all the requirements here for user convenience.
Summary
As you can see, the TikTok Shop platform offers big opportunities for your business. And M2E TikTok Shop Connect increases your chances of success. Keep informed about the new extension updates and latest TikTok selling tips in our blog.
