Starting December 13th, 2024, the General Product Safety Regulation (GPSR) brings essential updates to protect European consumers. To remain compliant or risk having their listings hidden, sellers must meet these new safety standards. This blog shows how to easily configure GPSR requirements for your Kaufland listings using M2E Connect, ensuring smooth compliance and continued sales success.
New Product Safety Rules: GPSR Quick Overview
New Product Safety Rules: GPSR Quick Overview
The new GPSR updates will boost European consumer safety. Sellers and manufacturers must meet these fresh standards to stay compliant. The GPSR covers all non-food consumer goods, making it a key regulation to watch. If you want to learn more about the GPSR requirements, we recommend checking out our blog.
However, the following items won’t be affected:
- Medicines for humans or animals;
- Food and feed;
- Living plants, animals, and GMOs (genetically modified organisms);
- Animal by-products and related products;
- Plant protection products;
- Equipment consumers use for transportation when operated by a service provider, not the consumer;
- Aircraft mentioned in Article 2, para. 3(d) of Regulation (EU) 2018/1139;
- Antiques.
Unlock Sales Success: Key Tips for Listing on Kaufland Marketplace
To meet the essential product safety requirements on Kaufland, the following information must be provided for every regulated product:
- Manufacturer Details: Provide the manufacturer’s name, trade name, and contact (postal or email). If outside the EU, list the EU representative’s name and contact.
- Product Identification: Include product identifiers, such as a clear image, category, EAN, model name, and other relevant details.
- Safety Warnings: Provide all warnings and information in the marketplace’s local language.
- Compliance Markings: Include the CE marking and required conformity documents, if applicable. For more details, refer to the European Commission website.
This information will be visible to customers on the product detail pages on Kaufland, helping both sellers and buyers stay informed and compliant. By the way, if you are new to the Kaufland Global marketplace, check out this info.
Kaufland’s GPSR requirements mandate that all product listings comply with safety standards to ensure consumer protection and marketplace compliance.
Keep in mind if the required information is not provided by December 12, 2024, the marketplace may hide the listings. How to meet all these? We’re here to help with this. In M2E Kaufland Connect, this is implemented as follows: mandatory fields can be filled in as attributes for the category, and they are already available to users.
What else can you do with M2E Kaufland Connect on the Kaufland marketplace? Let’s check:
- Boosting efficiency with Magento-Kaufland integration—automate order management, cut manual errors, and speed up fulfillment.
- The integration seamlessly syncs product data, inventory, and orders between your Adobe Commerce (Magento) store and Kaufland Global, simplifying management, reducing errors, and enhancing customer satisfaction with a unified shopping experience.
- Effortlessly listing your Adobe Commerce (Magento) products on Kaufland, saving time with an easy-to-use interface and automated listing. This ensures your inventory is quickly visible to a growing customer base on Kaufland.
- Connecting your Adobe Commerce (Magento) store to Kaufland for Business via the M2E extension expands your reach to millions of potential customers across Kaufland’s localized sales channels, boosting sales opportunities and growing your market presence.
Sellers, Take Action Now: Essential Steps for Success!
To stay compliant with the General Product Safety Regulation (GPSR), follow these steps:
- Review Your Products: Ensure all products you’re selling meet the safety standards outlined by the GPSR.
- Verify Manufacturer Information: Double-check that you have the details for the manufacturer or their EU-authorised representative.
- Ensure CE Marking and Documentation: Confirm that products requiring CE marking have the correct documentation and compliance materials.
- Check Safety Information: Make sure any required safety warnings and information are provided in the national language of the marketplace where you’re selling.
New Battery Rules: Must-Know Labeling Requirements
Starting 18th August 2024, new battery labeling rules under the EU EPR Directive 2012/19/EU take effect, impacting sellers, importers, and manufacturers across the EU to ensure proper labeling and disposal. Let’s check on what’s new.
Labelling Obligations
- CE Marking: Every battery product must display a CE marking, as required by Article 19.
- Operating Manual: Products must include a clear, legible manual with safety instructions.
- Producer Information: The following must be included:
- Manufacturer’s name and legal form;
- Registered trade name or trademark (if applicable);
- Postal address and central contact point (if applicable);
- Web address and email address.
Additional Requirements for Large Batteries
For rechargeable industrial batteries over 2 kWh and batteries in “light vehicles” (e.g., e-bikes, electric vehicles), you must provide:
- Information on performance, durability, and power capacity at various charge levels.
Due to space constraints, this info can also appear on the packaging or in accompanying documents, but it must be in the language of the country where the product is sold.
Seller Responsibilities:
- Sellers must verify that manufacturers and importers have complied with these expanded labelling requirements.
- Batteries that do not meet these standards cannot be sold.
However, no additional measures are required from you as a seller on Kaufland Germany marketplaces.
New EU Deforestation-Free Supply Chain Rules: What Sellers Need to Know
Starting 30th December 2024, EU Regulation 2023/1115 on deforestation-free supply chains takes effect, targeting products linked to forest degradation. Sellers and exporters of specific commodities must ensure their products do not contribute to deforestation or forest damage.
Affected Products:
- Cattle;
- Cocoa;
- Coffee;
- Oil palm;
- Rubber;
- Soya;
- Wood.
Seller Obligations
- For Non-SME Sellers (Importers, Manufacturers, Exporters): Ensure your products are not sourced from deforested areas (post-31st December 2020) or linked to forest degradation after this date. Submit a due diligence statement via the EU Commission’s electronic interface (in development).
- For SME Sellers: Collect and retain for five years the following information: supplier details, including name, trade name, trademark, postal address, email, and web address (if available) of operators or traders who supplied the products; due diligence reference numbers for those products; and the same set of details for traders to whom you supplied the products.
- Kaufland Marketplace: No proof or due diligence statements are required to sell on the Kaufland marketplace. Online marketplaces are not obligated to conduct these assessments. However, staying compliant with the regulation is essential for your business.
Conclusion
With the upcoming GPSR regulations, staying compliant is vital to avoid disruptions in your Kaufland listings. Using M2E Kaufland Connect, you can easily manage the required product information, ensuring your products remain visible and compliant. Remember to check our blog for more updates and e-commerce insights. Take the necessary steps to protect your business and maintain a seamless selling experience with M2E on Kaufland!
