On June 10, 2025, Amazon launched Amazon Business in Australia, giving local sellers a direct way to reach business buyers. The platform is built for organisations that need bulk purchasing, business-only pricing, and GST-compliant invoicing.
For sellers, this launch opens access to customers who order more often, spend more per transaction, and look for reliable suppliers. If you want to expand into the Amazon B2B marketplace or set up an Amazon Business account in Australia, now is the time to act.
What Amazon Business Offers B2B Sellers in Australia
Amazon Business gives sellers new ways to stand out and win business customers. Here’s how the main features work in your favour:
- Business Prime. Your products become more attractive to buyers who want fast shipping and shared account tools. This makes it easier to secure repeat customers.
- Business pricing and quantity discounts. You can set exclusive prices for verified business buyers. Offering single-unit discounts and bulk deals helps you compete for larger orders.
- Business invoices. By offering GST-ready invoices, you build trust and make transactions smoother for professional buyers.
- Climate Pledge Friendly products. If your items qualify, they gain a sustainability badge. This boosts visibility and appeals to eco-conscious organisations.
How to Start Selling on Amazon Business in Australia
Signing up for Amazon Business is simple if you are already selling on Amazon. To begin, do the following:
- Create or upgrade to an Amazon B2B Seller Account. You can utilize your existing Amazon account and enable B2B features.
- Set business pricing. Include bulk discount and VAT-exclusive pricing to entice business buyers to your listings.
- Maximize B2B listings. Provide accurate product details, case pack sizes, and corporate-focused information that matters to corporate purchasers.
- Leverage automation tools. With integration like M2E Pro, you can manage stock, listings, and orders for Amazon and other marketplaces from a single interface.
- Ensure GST compliance. Implement GST-compliant invoicing to establish trust and ensure compliance with legal requirements.
By doing the above, sellers place themselves in a position to take advantage of new demand and grow sales volume through bulk orders.
Amazon Business is now live in Australia, giving sellers a direct route to B2B buyers. From schools and government agencies to corporations and SMEs, organizations are now turning to Amazon for trusted suppliers and bulk purchasing.
For sellers, this is a chance to grow revenue, build repeat relationships, and expand into the B2B market without leaving Amazon’s ecosystem. Creating an Amazon Business account in Australia is the first step. Pair it with the right tools, like M2E Pro, and you’ll be ready to scale with confidence in this fast-growing space.
