From eBay to Kaufland and OTTO Market using one Magento backend
About the Merchant
Timeshop24 is a European online retailer selling watches and jewelry, with a broad catalog and multiple well-known brands. The company uses Magento 2 (Adobe Commerce) as its main e-commerce platform and relies on marketplaces as a key sales channel.
After years of success on eBay using M2E Pro, the team saw an opportunity to grow. But expansion meant new challenges: more marketplaces, more complexity, and the risk of losing control over inventory and pricing.
Challenge: Expanding Beyond eBay in One Magento System
By 2024, Timeshop24 had expanded to Kaufland and OTTO, but managed them through a separate tool. They were looking for a unified solution that would let them run all marketplace operations from their Magento backend.
What they needed:
- One system to manage all marketplace sales
- A way to connect existing Kaufland and OTTO listings to their Magento catalog without disrupting active sales
- Flexible pricing that could vary by marketplace and brand
- Compliance with EU requirements, including GPSR regulations
- Automated order processing that could handle marketplace-specific rules
The biggest concern? Protecting their reputation while scaling. When you’re selling luxury watches, customers expect flawless service. A pricing error, a delayed order, or an out-of-stock item can break the trust that took years to build.
Solution: Magento Multi-Channel Setup with M2E Connect
Timeshop24 chose M2E Connect based on their positive experience with M2E Pro on eBay. Now they could centralize sales operations on Kaufland and OTTO Market from their Magento admin panel. And they didn’t need to change their internal workflows or rebuild their tech stack.
Within weeks, Timeshop24 had:
- All three marketplaces (eBay, Kaufland, OTTO) running from one Magento backend
- Existing marketplace listings linked to Magento products with full sales history preserved
- Marketplace-specific pricing rules and brand-based markups applied
- GPSR data flowing to all European listings
- Automated order import with proper tax and country handling
As a trusted long-term client, Timeshop24 requested a custom adjustment, which the M2E team implemented to meet specific order processing needs in Magento.
Results in Numbers
After three months of running all channels through M2E Connect, Timeshop24 noticed:
- More sales. Kaufland and OTTO now bring in 15-20% of total marketplace revenue, adding a solid new income stream alongside eBay.
- Better inventory accuracy. Stock errors dropped by 50%. This matters when selling high-value items as one mistake can cost thousands.
- Less manual work. The team spends 30-35% less time on catalog and pricing updates, saving 5-7 hours per week. That time now goes to growing the business instead of fixing data.
- No pricing mistakes. Pricing rules by brand mean premium watches are never accidentally listed too low on any channel.
Overall, M2E Connect helped Timeshop24 achieve a stable and scalable multi-channel setup that fits the needs of selling high-value products.
Looking Ahead
Timeshop24 now has a system that grows with them. Adding a new marketplace no longer means months of setup or risky changes to existing operations – it’s a straightforward expansion from the same Magento backend.
Using a centralized system like M2E Connect means fewer errors, faster decisions, and the confidence to scale when opportunities arise.
