Customers abandon carts for one big reason – checkout complications. If your Magento store still asks shoppers to type in their full shipping info, you’re losing sales.
Amazon Pay fixes that.
It’s a secure, fast payment method that lets buyers log in with their Amazon account. No new passwords. No extra forms. Their shipping and billing details are already there.
For Magento sellers, this means smoother checkouts and better results. By late 2025, Amazon Pay is expected to hold 6.1% of the global online payment market.
It’s important to know: Amazon Pay is not part of M2E Pro. Our solution helps you manage marketplace listings and orders. Amazon Pay handles payments on your website.
Used together, they cover two key sides of your business – multichannel sales and direct checkout.
With M2E Pro’s Amazon integration, you can automate product listings, inventory updates, and order flow – right inside Magento.
How Amazon Pay Benefits Businesses and Consumers
Amazon Pay is a digital payment option. It allows customers to check out on third-party sites using the payment information already stored in their Amazon account. This implies no typing, no new accounts, and fewer steps during checkout.
Although most prevalent in online shops, Amazon Pay has also introduced limited support for in-store QR code payments at some locations.
For businesses
Amazon Pay has also introduced an option for e-commerce sellers to add a payment option to their sites through supported payment providers, such as Stripe; that’s absolutely quick to activate.
Transaction fees are charged per order. These fees are usually similar to what you’d pay for credit card or digital wallet payments.
For customers
The experience is simple and familiar. At checkout, the customer selects Amazon Pay. They log in with their Amazon account and choose a saved card and shipping address. That’s it.
If the order includes physical goods, the Amazon A-to-z Guarantee applies – adding extra peace of mind. Customers are charged right after placing the order, just like on Amazon.com.
Where Can You Use Amazon Pay?
Amazon Pay is available in the majority of countries, with direct merchant support in:
- The United States
- The United Kingdom
- European countries include Austria, Belgium, Cyprus, Denmark, France, Germany, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, Sweden, and Switzerland.
Benefits of Utilizing Amazon Pay
Let’s take a closer look at Amazon Pay in Magento, what it entails, and why it is worthwhile to consider.
Implementing Amazon Pay has a lengthy list of advantages for Magento merchants and other online retailers:
- Faster checkouts. Customers skip form-filling by using their saved Amazon info. This cuts friction and speeds up the path to purchase.
- Higher conversions. Adding Amazon Pay can lead to more completed orders. For example, AllSaints saw a 34% lift in conversion rates after enabling it.
- Mobile-friendly. Amazon Pay works smoothly on smartphones and tablets – ideal for today’s mobile-first shoppers.
- Lower fraud risk. Amazon covers chargebacks for fraud-related claims on eligible transactions under its Payment Protection Policy.
- Easy integration. It works with major e-commerce platforms and payment providers. So, you can integrate the payment system not only in Magento, but also in Shopify, WooCommerce, etc.
- Business insights. You get access to detailed transaction data in the Amazon Pay dashboard. Use it to track trends and improve marketing.
- Global reach. Because it supports multiple currencies and is available in several countries, Amazon Pay helps you reach a wider audience.
How Does Amazon Pay Work in Magento?
Amazon Pay is a fast and secure method to pay for your Magento store. It enables customers to utilize the existing shipping and payment details saved on their Amazon account. That means no new accounts, no re-inputting addresses, and no delayed checkout.
Behind the scenes, Amazon uses its technology and best practices to keep things smooth and performance-tuned.
Checkout flow
Amazon Pay makes checkout feel effortless. Here’s what happens when a shopper uses it:
- They select Amazon Pay at checkout.
- They log in with their Amazon credentials.
- Shipping, billing, and payment details are auto-filled.
- The order is processed through Amazon’s payment system, not Magento’s native one.
No manual typing. No third-party redirects. Just a quick, secure payment experience inside your store.
Requirements
Before you can offer Amazon Pay, your store needs to meet a few conditions:
- Have an Amazon Seller Central account with Amazon Pay enabled
- Have a Magento 2 store (version 2.3+ or 2.4+)
- Integrate SSL encryption on your site (HTTPS is required)
- Enable JavaScript in the customer’s browser
- Allow guest checkout
Installation is simple. The plugin is available directly on the Magento Marketplace, and setup takes just a few steps.
Account and pricing
The Amazon Pay extension is free to download and install.
You only pay standard transaction fees: 2.9% + $0.30 per order (US rate; may vary by region).
Check Amazon Pay pricing for more details.
Key features
Amazon Pay isn’t just fast – it’s built to reduce friction and protect your business. Here’s what you get:
- PSD2 compliant (EU/UK). Includes built-in support for strong customer authentication.
- Alexa delivery updates. Let buyers track order status with voice commands (select regions only).
- Multi-currency support. Keep pricing local and avoid extra currency fees.
- Amazon sign-in. Shoppers log in with their Amazon account – no passwords to remember.
- Decline handling. Help customers recover from failed payments without dropping off.
- A-to-z Guarantee. Builds buyer confidence with Amazon’s delivery and quality protection.
- Fraud protection. Includes chargeback support for eligible transactions.
Data security
Amazon Pay is designed with security in mind.
- Shoppers check out using their Amazon account. They never enter card or address details on your site.
- You only get the information needed to fulfill the order – nothing more.
- All communication is encrypted using TLS (Transport Layer Security) to protect against fraud and tampering.
- Amazon Pay is entirely PCI DSS compliant, so you can process payments securely without handling sensitive data yourself.
What About M2E Pro and Amazon Pay?
Here’s a common question:
Does Amazon Pay work inside M2E Pro?
Not directly.
M2E Pro is a multichannel management tool. It helps you sync product listings, inventory, and orders between Magento and marketplaces like Amazon, eBay, and Walmart.
Amazon Pay is a payment solution. It works on your Magento storefront to handle customer payments during checkout.
There’s no technical overlap, but they work great together.
Use M2E Pro to handle your Amazon and other marketplaces operations, and Amazon Pay to streamline on-site payments. This combo covers both ends of your sales strategy – off-site listings and on-site checkout.
Setting Up Amazon Pay in Magento
You don’t need a developer to get started. With a few steps, you can add Amazon Pay to your Magento checkout and go live in minutes.
Admin features you’ll get
The plugin offers a complete set of tools in the Magento backend:
- Authorize, capture, and refund transactions from within your Magento Admin
- Display inline checkout buttons (no redirects)
- Use the address widget to fetch shipping details from the buyer’s Amazon account
- Multi-language and multi-currency support integrated
- View order history and transaction data relating to each payment
Installing Amazon Pay with Composer
Before you start, check your Magento setup. If you already have app/code/Amazon, delete that folder.
Then follow these steps:
1. Access your server
Connect to your server using SSH.
Ad cd to your Magento root directory.
2. Install the extension
First, get the free Amazon Pay module from the Magento Marketplace.
Then run:
composer require amzn/amazon-pay-magento-2-module:5.*
Enable the module:
php bin/magento module:enable Amazon_Pay --clear-static-content
3. Run the upgrade
Apply database changes:
php bin/magento setup:upgrade
Follow any on-screen instructions if prompted.
4. Compile the code
Run dependency injection and compile:
php bin/magento setup:di:compile
5. Deploy static files (production mode only)
If your store runs in production mode, deploy static content:
php bin/magento setup:static-content:deploy en_US de_DE
Replace en_US, de_DE, etc. with the locales your store supports.
6. Check file permissions
Make sure file and folder permissions are set correctly after the installation.
For the full technical guide, visit the official installation page.
Wrapping Up
Amazon Pay is a simple but powerful upgrade for your Magento checkout.
It offers speed, trust, and convenience – all backed by Amazon’s brand and security. It’s easy to install, requires no significant changes to your store, and can boost conversions from day one.
While it doesn’t integrate with M2E Pro, the two tools are a natural fit. M2E Pro handles marketplace selling. Amazon Pay handles on-site payments.
Together, they give you the tools to grow across channels – and keep your checkout experience as smooth as your operations.
